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TWO DAY INTERNATIONAL WORKSHOP ON MARKETING
Education today is in complete without the global exposure to the students. Keeping the above view in mind a two day International Workshop was conducted in Sachdeva Institute of Technology on ‘Professional Selling and role of Digital Communication in Market’. The prominent speaker of the workshop was Dr. Maurice from Bradford Business School, UK. Dr. Maurice has had a wide ranging career including working in retail marketing, establishing a direct mail marketing company and management consultancy. He therefore endeavors to ensure that his teaching is not only based upon sound theory but is based upon current, practical experiences.
Although this was Dr. Maurice’s first visit to India, he has experience of International Business working as Vice-President Marketing in the USA, and International operations and acting as educational advisor to colleges in the places like Malaysia and China. At the Institute Dr. Maurice was honoured with warm and traditional welcome by Vice Chairman Mr. Soam Sachdeva, Advisor Dr. A. K. Saluja, HOD MBA Mrs. Ekta Rao. Dr. Maurice and Mr. Soam Sachdeva inaugurated the program and lighted the lamp in front of Goddess Saraswati, followed by paying tribute in the form of Saraswati Vandana. On the first day of workshop Dr. Maurice explained the importance of Salesmanship in selling the products. He emphasized on developing the relationship with the customer to sell the product. According to him, today’s customer is more interested in getting ‘Product Benefits’ than knowing about the ‘Product Features’. On the concluding day, Dr. Maurice highlighted the importance of Digital Communication in Marketing and gave tips on effective professional selling using effective instances and case studies.
He explained that whole world is becoming a village and digital communication is emerging as a key tool for business marketing and it will sole controller factor in the future. From internet to mobile, from television to social media marketing, all are invincible hands of Digital Communication and from MNCs to small industrial units all are depended on Digital Communication to reach their customers.
In his lecture he explained the advantages of information technology and Internet in business and also about the unlimited possibilities of Information Technology to take the business to new horizons. He said that India is far behind in using Internet on P.Cs but the use of Internet can be done through Mobile communication as more than half of the population of India is Mobile user. This fact should be taken into account by Indian Companies to fetch this opportunity. According to Dr. Maurice, there is a huge potential in Indian Youths and there is no scarcity of talent in India. Indian Intellectual Property is viewed in a respectful way world wide.
The students and faculty members have presented their queries and workshop proved to be highly beneficial for them. Mr. Soam Sachdeva Vice-Chairman of Sachdeva Group assured to have more of such workshops in future. Advisor Dr. A. K. Saluja has also put his views about benefits of digital communication in business and the advantages of conducting such workshops.
Mrs. Ekta Rao, HOD MBA thanked Dr. Maurice for his presence and sharing his valuable experiences about International aspect of Information Technology with the students.
Dr. Maurice was delighted to see the enthusiasm of the students during the session and promised to visit again in future. He appreciated the continuous upliftment of Technical Education in India and the way Sachdeva Institute is giving its contribution in promotion of education.
The programme concluded with the distribution of Certificates to students for their outstanding contribution in extra-curricular activities. Besides the MBA faculty and students Advisor Dr. A. K. Saluja, Asst. Director Dr. A. K. Singh and Registrar Dr. Ajay Pratap Singh also graced the occasion by their valuable presence.

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